Flat-rate shipping worldwideSecond charm −15% — automatic in the bagMade to order · ready in about 2 weeksEngraved in-house

Our story

The first one
was for Lola.

before BooBoos was a brand.

I bought Lola a pet tag in Barcelona for about $15. After 6 months, you could still see where her name had been, but you could no longer read it.

I didn’t want to buy another version of the same thing. I wanted something small enough for her collar, made from materials I would choose for my own jewelry, with her name properly engraved into the back.

So I had one made. That piece became BooBoos.

Maria, Founder

Lola, a white Persian cat, wearing her BooBoos charm
the 1st BooBoos ♡

And the name?

Why BooBoos?

Because I call her Lola. And Lolis. And Lolita. And Lolitis. And, somehow, BooBoo.

that one stuck.
Childhood photo of Maria hugging Trosky, her family dog, with the original handwritten note
Before Lola

I have always kept
the things that matter.

Trosky was already in our family when I was born, and he was still there when I turned 16.

I kept his collar and some of his things. They are still at my parents’ house today. Not because they are valuable objects, but because somehow they stopped feeling like objects at all.

I think that is partly why Lola’s disappearing tag bothered me so much.

Black and white photobooth strip of Maria with Lola

At some point,
“pet” becomes an
incomplete description.

They are in the photos. The calendar. The daily routine. The travel plans. The group chat. The side of the bed that apparently no longer belongs to you.

BooBoos is jewelry for that kind of relationship.

That became the brief

I wanted something
I would still want
off her collar.

Something beautiful enough for her to wear now and for me to keep later.

Solid 925 silver. 9K gold details. A genuine gemstone set by hand. Her name engraved into the back. Small enough for a collar, finished like real jewelry because it is real jewelry.

she wears it first.
925 silver · 9K gold · genuine gemstones · engraved in-house
Three BooBoos charms surrounded by the nine loose gemstones

The reason is personal.
The making is precise.

Every BooBoos is made to order, stone-set, polished, engraved and checked 1 by 1.

A BooBoos charm being finished at the Bangkok jewelry bench

Made in Bangkok

Made 1 by 1.

Each piece moves through a real jewelry bench in Bangkok. The stone is selected and set by hand, the silver is finished and polished, their name is engraved in-house, and the completed piece is checked before it leaves us.

From order to collar, allow about 2 weeks.

See how it’s made Design theirs →
Charms from
Design theirs